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Ambit Research
Field notes on being the answer
Original research and plain-English guides on getting your business recommended by AI answer engines. What the engines actually do, and what to do about it.
Ambit ResearchHow ChatGPT and Google's AI choose which business to recommend
We asked three AI engines to recommend a business and tracked where they got their answers. Nearly every cited source was a third-party page, not the business's own website. Here is what that means for getting recommended.